The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
TBWA Worldwide
Client
Title
Category
Award
Points
Coco De Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco De Mer
Category: Craft - Editing / Editing
Points: 25.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum
Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 25.0
Travel Before It's Not Fun Anymore
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 25.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum
Category: Non-Profit - Publications / Publications
Points: 15.0
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia
Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 15.0
Sexy Times
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Tiger Brands
Category: Consumer - Advertising - Campaign / Advertising - Campaign
Points: 15.0
The Letter
Agency: HEIMAT / Berlin
Client: OTTO
Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 10.0
Equal Future
Agency: Whybin\TBWA Group / Melbourne
Client: ANZ
Category: CSR - Brands, Products & Services / Brands, Products & Services
Points: 10.0
Malak and the Boat
Agency: 180LA / Santa Monica + House of Colors / Los Angeles
Client: Unicef
Category: Craft - Animation / Animation
Points: 10.0
Is Mankind?
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb
Category: Craft - Writing / Writing
Points: 10.0
Coco de Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco de Mer
Category: Craft - Direction / Direction
Points: 10.0
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 10.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum
Category: Non-Profit - Collateral / Collateral
Points: 10.0
Beer Fest
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights
Category: Craft - Music / Sound / Music / Sound
Points: 10.0
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan
Category: Craft - Cinematography / Cinematography
Points: 5.0
Color Bars
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 5.0
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client: Miller Lite (MillerCoors)
Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Points: 5.0
Pride Coaster Poster
Agency: Juniper Park\TBWA / Toronto
Client: Miller Coors
Category: Consumer - Collateral / P.O.P. & In-Store - Single
Points: 5.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum
Category: Craft - Art Direction / Art Direction
Points: 5.0
Miller Lite Ugly Holiday Sweater OOH
Agency: TBWAChiatDay / Los Angeles + Olson / Chicago + MMT / New York + ClearChannel Outdoor / New York
Client: Miller Lite (MillerCoors)
Category: Craft - Printing / Production / Printing / Production
Points: 5.0
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer - Magazine / Full Page or Spread - Campaign
Points: 5.0
Krispy Kreme - E-Commerce Store
Agency: Digital Arts Network / Sydney + Krispy Kreme / Sydney
Client: Krispy Kreme
Category: Craft - Interface Design / Interface Design
Points: 5.0
#OneLessStranger
Agency: TBWA\Chiat\Day / Los Angeles
Client: Airbnb
Category: Consumer - Applications & Sites / Social Networks / Community
Points: 5.0
Beach Party
Agency: TBWA\Hunt\Lascaris / Johannesburg
Client: Flight Centre, Student Flights
Category: Craft - Music / Sound / Music / Sound
Points: 5.0
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan
Category: Consumer - Television / Over 60 Second - Single
Points: 5.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
All From One
Agency: Grid Worldwide / Johannesburg
Client: PAST
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Past
Agency: Grid Worldwide / Johannesburg
Client: PAST
Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Points: 5.0
World Gallery
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 5.0
Noise
Agency: Grid Worldwide / Johannesburg
Client: Anti Establishment
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 5.0
Witness Greatness Compton
Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client: The Grammys
Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 5.0
Socrates Magazine Launch Campaign
Agency: TBWA\ / ISTANBUL
Client: Socrates Magazine
Category: Consumer - Television / 60 Second - Campaign
Points: 5.0
World Gallery TV
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Consumer - Television / 20 Second & Under - Campaign
Points: 5.0
The Letter
Agency: HEIMAT / Berlin
Client: OTTO
Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Points: 5.0
Fungus
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Products Manufacturing Corporation
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
The Letter
Agency: HEIMAT / Berlin
Client: OTTO
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Netflix the Rat
Agency: TBWA Chiat Day / Los Angeles + Furlined / Los Angeles + Cut + Run / Los Angeles + Framestore / Los Angeles
Client: Netflix
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Witness Greatness Compton
Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles
Client: The Grammys
Category: Consumer - Online Films & Video / Short Form - Single
Points: 5.0
Shoulders of Giants
Agency: TBWA Chiat Day / Los Angeles + Smuggler / Los Angeles + RPS / Los Angeles + A52 / Los Angeles
Client: Nissan
Category: Craft - Writing / Writing
Points: 5.0
More Than Brains
Agency: 180LA / Santa Monica + The Corner Shop / Santa Monica
Client: University of Phoenix
Category: Craft - Music / Sound / Music / Sound
Points: 5.0
The New Desk Phone
Agency: TBWA\ / Singapore + eg+ worldwide / SIngapore
Client: TBWA Singapore
Category: Consumer - Collateral Design / Promotional Items - Single or Series
Points: 5.0
Client:
Coco De Mer
Title:
Coco De Mer - X
Category:
Craft - Editing / Editing
Award:
2016 Film Gold Pencil
Points:
25.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Flight Centre, Student Flights
Title:
Travel Before It's Not Fun Anymore
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Gold Pencil
Points:
25.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Publications / Publications
Award:
2016 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Baobeihuijia
Title:
Search For Free Wifi Search For Missing Children
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Tiger Brands
Title:
Sexy Times
Category:
Consumer - Advertising - Campaign / Advertising - Campaign
Award:
2016 Radio Silver Pencil
Points:
15.0
Client:
OTTO
Title:
The Letter
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
ANZ
Title:
Equal Future
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Award:
2016 Public Relations Bronze Pencil
Points:
10.0
Client:
Unicef
Title:
Malak and the Boat
Category:
Craft - Animation / Animation
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Airbnb
Title:
Is Mankind?
Category:
Craft - Writing / Writing
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Coco de Mer
Title:
Coco de Mer - X
Category:
Craft - Direction / Direction
Award:
2016 Film Bronze Pencil
Points:
10.0
Client:
Apple
Title:
World Gallery
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral / Collateral
Award:
2016 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Flight Centre, Student Flights
Title:
Beer Fest
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Bronze Pencil
Points:
10.0
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
Apple
Title:
Color Bars
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miller Lite (MillerCoors)
Title:
Miller Lite Ugly Holiday Sweater OOH
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miller Coors
Title:
Pride Coaster Poster
Category:
Consumer - Collateral / P.O.P. & In-Store - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miller Lite (MillerCoors)
Title:
Miller Lite Ugly Holiday Sweater OOH
Category:
Craft - Printing / Production / Printing / Production
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Apple
Title:
World Gallery
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Krispy Kreme
Title:
Krispy Kreme - E-Commerce Store
Category:
Craft - Interface Design / Interface Design
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Airbnb
Title:
#OneLessStranger
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Flight Centre, Student Flights
Title:
Beach Party
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Radio Merit Award
Points:
5.0
Client:
Nissan
Title:
Shoulders of Giants
Category:
Consumer - Television / Over 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
PAST
Title:
All From One
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
PAST
Title:
Past
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Apple
Title:
World Gallery
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
Anti Establishment
Title:
Noise
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
The Grammys
Title:
Witness Greatness Compton
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Merit Award
Points:
5.0
Client:
Socrates Magazine
Title:
Socrates Magazine Launch Campaign
Category:
Consumer - Television / 60 Second - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
Apple
Title:
World Gallery TV
Category:
Consumer - Television / 20 Second & Under - Campaign
Award:
2016 Film Merit Award
Points:
5.0
Client:
OTTO
Title:
The Letter
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
5.0
Client:
OTTO
Title:
The Letter
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Peerless Products Manufacturing Corporation
Title:
Fungus
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
OTTO
Title:
The Letter
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix the Rat
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
The Grammys
Title:
Witness Greatness Compton
Category:
Consumer - Online Films & Video / Short Form - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Nissan
Title:
Shoulders of Giants
Category:
Craft - Writing / Writing
Award:
2016 Film Merit Award
Points:
5.0
Client:
University of Phoenix
Title:
More Than Brains
Category:
Craft - Music / Sound / Music / Sound
Award:
2016 Film Merit Award
Points:
5.0